THE IRRESISTIBLE IMPULSE TO BUY – BY COSTAN

Costan combines outstanding product visibility with the robustness of its three new promotional islands, which include panoramic plug-in versions of the Chorus and the semi-panoramic Festival and Rhapsody. A composition conceived to stimulate impulse purchases and perfectly match Retailer’s needs, increasing sales whilst ensuring considerable energy and maintenance savings.

Costan’s innovative creations feature a modern, simple design with clean lines and glazed surfaces that guarantee the utmost product visibility. In addition, the integrated covers slide smoothly, making them easier to open. The appeal of the food displayed is also heightened by LED lighting in the frame of the counters and along the two longest sides of the rail.

Three elements make these products unique in their market: a new thermodynamic circuit and improved insulation of the refrigerated compartment enable higher energy savings compared with the current opened range. Finally the use of a natural refrigerant, Propane R290, which also improves efficiency, ensures a drastically lower environmental impact.

Chorus is available as both an open unit for display of fresh products and closed where the temperature can be switched between positive and negative. It is a high performance solution that guarantees a considerable reduction in energy costs totalling around 618 € per year, equal to 40%, when comparing Chorus 200 BT with a closed refrigerator of the same category.

Energy savings for the Festival and Rhapsody are also an entirely different story, thanks to the perfect combination of design and innovative technologies, which enable a 70% drop in consumption (TN) and around 50% (BT/TN), compared with the current open range.

Last but not least, Costan has focused on the physical appearence in order to enhance both the interior and exterior packaging of the refrigerator, as well as stimulating purchases through the colour customization of the internal and external metal parts, and of the stand.