EPTA UNVEILS ITS NEW SUPERSTORE CONAD OF CESA: CUSTOMISATION AT THE HEART OF A SENSORIAL CUSTOMER EXPERIENCE
Epta unveils the new face of Superstore Conad PAC 2000A of Cesa in the province of Caserta, following completion of the restyling project with which the Group has transformed the store into an attractive centre for the consumers of Campania, creating an increasingly engaging sensorial Customer Experience.
The excellent results achieved here are the result of a consolidated success formula able to merge the design of a technologically advanced and high-performing refrigeration system with the extreme functional and aesthetic customisation of every single element, thanks to the use of the finest materials.
The installation of the transcritical co2 modular power pack ECO2Small, operating with ETE technology (Extreme Transcritical Efficiency), and of a hot water recovery system, associates itself to the creation of harmonic configurations of refrigerated furnishings branded Eurocryor and Costan, made to measure depending on the department and products on show.
CREATIVITY ENHANCES THE TERRITORY: EUROCRYOR SOLUTIONS AT THE CENTRE OF THE PIZZA AND PASTRY DEPARTMENTS
With the goal of enhancing the most famous gastronomic product of Campania, declared UNESCO intangible cultural heritage, and the regional pastry tradition, Eurocryor presents tailor-made solutions for the departments dedicated to Pizza and to a wide range of local desserts.
The properties of these delicious products, displayed inside a line of Bistrot refrigerated cabinets of the Stili family, are enhanced not only by the most innovative conservation technologies, but also by a customised aesthetics of the cabinets, coated with a decorative wood effect pannelling with geometric motifs, and a refined design.
Equipped with a raised shelf, the solutions also ensure maximum visibility of the foods on display, thanks to extra clear windows, glass interiors, and dedicated LED lighting, to highlight its natural pigmentation. The display also stands out for a superior dynamic quality thanks to verticalization strategies which, with the corner tower, allow to optimise spatial management and make the products more appealing and immediately visible to consumers.
AESTHETICS MAKES EACH CORNER UNIQUE
Interior design strategies adopted by the Retail brand name in all the serve over areas such as Bread, Gastronomy and Butchers, in which the different versions of the Bistrot cabinet and towers, for display or maturation, are characterized by ad hoc graphics with shapes and colours in harmony with the look&feel of the department and geared to amaze the consumer in every corner.
An example of this approach is the use of a thoroughly researched colour palette with shades that create bold contrasts in the different areas of the store: from the intense green of the fruit and vegetables to the vibrant red of the meat and salami, to the deep blue of the frozen section. These colours, chosen to visibly evoke and enhance the products, merge with the structure of the customised cabinets in the elements and complementary furnishings. Refined details, such as the Carrara marble ties positioned at the bottom of the refrigerated models and used for the decorative ceiling of the picturesque Mozzarella corner, underline the attention to design and the attention to every detail.
Accurate design which also confirms itself as a distinctive trait of the self-service area for Fresh prepackaged products, in which the walls of GranVista in the Closed Version of the GranFit family become a “wall of products" against the background of the remote double well Silk cabinets and the back-to-back Velvet islands of the Outfit line of Costan, which lends the store a touch of elegance.
To finish, with a view to continuous assortment renewal, the local gastronomic tradition opens to the new taste trends, which find ample space in the Conad supermarket thanks to the creation of an exclusive sushi corner, with an exotic atmosphere and delicious flavours.
