EPTA FRANCE ENHANCES THE GOOD FOOD CONCEPT OF MATCH IN VILLENEUVE D’ASCQ
The French retail chain Match chooses Epta France for its 115th store, opened in Villeneuve D'Ascq, in Northern France. The installation represents a “showcase of the reinforced DNA of the Chain and its savoir-faire" and a perfect embodiment of the Good Food concept coined by Match.
Epta met the challenge by proposing Costan branded solutions that proved ideal to increase the welcoming ambience of the store, guarantee maximum freshness and quality of the vast offer and enhance the skill of the professionals who prepare numerous specialties every day sur place.
The most characteristic areas include that dedicated to métiers de bouche (fresh and traditional) and the frozen food department. Costan has contributed to the store setting through a careful analysis of the display space and the choice of refrigerated cabinets of the GranFit and OutFit families which set themselves apart for their essential and elegant lines, coordinated aesthetics, as well as for their versatility and maximum possibility of personalisation.
The Place du Marché, which runs along the perimeter of the store is a key example of this. The corner dedicated to the Butcher's, Delicatessen and Cheeses feature the traditional Velvet refrigerated cabinet with Design aesthetic, with the black monolithic front and details in wood created ad hoc to ensure the distance between waiting Customers. Worthy of note is also the Ripening Tower; its all-glass design is researched to attract Customers to the finest cuts.
The adjacent Seafood area distinguishes itself for a light layout, thanks to the choice of cabinets that combine minimal aesthetics and elevated transparency: the traditional Velvet Fish refrigerated cabinet with Style aesthetic next to the vertical GranVista for packaged products. A popular choice which allows to enhance the entire offer inside a corner dominated by harmony. The coordinated blue finishes that represent a chromatic reference to the sea world exhibited in the cabinets contribute to favouring a perfect integration of the solutions.
Distinctive trait of the store is the study of colours, which make the store unique and distinguishable. The choice of green, to brighten the frozen department, is characteristic. For this department, which has increasingly gained a leading role, Epta opted for the vertical GranBering refrigerated cabinet and the horizontal Tortuga island refrigerated cabinet with sliding covers. These are ideal solutions to highlight the diverse types of frozen products and, respectively, the products on show in boxes in the GranBering cabinets and the promotions and articles in bags in the Tortuga cabinets.
Finally, the choice of the vertical Funky Next double door cabinet in the Cellar, is worthy of note. Conceived to integrate perfectly among the shelves of the dry products, it improves the storage of beers and wines, always on display at the right temperature and which, at the same time, increases the opportunities of promotion.
