The latest installations by Costan

The latest installations by Costan

20/01/2016

COSTAN & SIMPLY CITY: THE TOP-END RANGE STORE HITS THE BIG CITY

Costan cabinets have been used to furnish the Simply City store recently opened in Via Vincenzo Monti, on the corner of Piazza Virgilio in Milan. It features an all-new format which defines the modern concept for top-end neighbourhood supermarkets. Indeed the store offers a high service content and an expanded range of “Premium” products.

In line with the principles behind Simply City, the Via Vincenzo Monti supermarket gives considerable room over to fresh produce, which is placed at the store entrance. In order to meet the needs of clearly-defined targets, such as single, two-person families and the over-50s, the supermarket offers 6,000 products in a sales area of around 260 m2, guaranteeing the maximum choice of products within the food department.

To this end, Costan has supplied the Gazelle positive vertical cabinets for the IV range, Sipario for packaged deli meats and cheeses and Opera for delicatessen produce guaranteeing the highest possible visibility for the packaged self-service and gourmet foods on display. In addition, to help the Client select products while meeting new consumer trends, different colour flags positioned inside the refrigerators indicate various shopping approaches, such as Verdenatura Bio for organic produce, Gluten-Free, Lactose-Free or World Flavours. For the frozen food area, the new plug-in Valzer cabinets provide compact vertical displays that maximise space usage without comprising the visibility of the produce.

Finally, in the served Gastronomy & Cheese counters, the Rossini RDA and Rossini Tavola Calda (warm food unit) with regional specialities and ready meals take centre stage. The ready meals can be consumed in the Simply Café: the perfect place to relax on a lunch break, equipped with a microwave, coffee machine and a socket for charging mobiles and tablets.